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Korean TV did a program about some of the companies participating in this program. SansOx's head of Korean office, Sampsa Siitonen now appears in Korean TV. He visits Korean Sauna and pitches for a jury of one competition. Please check the enclosed link. The part where Sampsa appers starts around  32 minutes from the beginning. The link to the program is   http://tv.jtbc.joins.com/replay/pr10010968/pm10050289/ep20033081/view